Lloyd Tronco is back with his larger-than-life art
As part of the Visayas Art Fair 2021, the largest abstract painting in the country is currently in Cebu.
“Alab ng Sining”By Lloyd Tronco is once again a temporary art object seen along Archbishop Reyes Avenue, a main street in Cebu City that leads to the venue for the November 25-28 art fair that brought together artists from the three regions of the Visayas.
“Art in public spaces is a big part of what keeps us all energized and inspired,” says Lloyd, an advertiser from Negros Occidental province.
Lloyd’s acrylic on billboard vinyl first appeared along Edsa and Ortigas Avenue in Mandaluyong City this past February in celebration of National Arts Month.
For Lloyd, the presence of the 40 x 62 foot painting in Cebu is part of his continued advocacy to bring art closer to the people.
“Art is for the masses. Our streets and highways are the greatest galleries in the world, which anyone can engage with, ”Lloyd told the Manila Lifestyle Bulletin.
“Alab ng SiningIs also a testament to art in times of the COVID-19 pandemic, where many museums and art galleries have had to close or only a limited number of people are allowed to enter as health protocols must be followed .
In a way, the billboard-sized painting also hints at the pandemic’s new safety standard when it comes to physical or social distancing.
“Considering the size, you have to stand a long way to really appreciate it,” Lloyd adds.
Art runs in the blood
The large abstract painting is how Lloyd returns to his artistic roots and a connection to his late father, artist and art teacher Larry Tronco.
His father’s contemporaries included the national artists for the visual arts Arturo Luz, Cesar Legaspi, Victorio Edades and J. Elizalde Navarro. The elder Tronco won a scholarship to study at the Royal Academy of Fine Arts of San Fernando in Madrid, Spain in the 1950s. When his father returned to the country, he taught at the University of Santo Tomas (UST). Among his father’s pupils was the abstractionist Raul Isidro.
Lloyd first tried to distance himself from his father and wanted to be an architect. He was an architectural student at UP Diliman, but was forced to return to Negros Occidental in 1985 with the untimely death of his father.
While Lloyd continued his studies in fine arts at La Consolacion College in Bacolod City, he would later venture into the advertising world with a family-owned billboard business. He also worked for the famous McCann Erickson in the 2000s.
“Alab ng Sining”Combines Lloyd’s expertise in the arts and advertising.
Lloyd hopes to bring “Alab ng Sining»To other parts of the country including Mindanao as well as in Negros Occidental or Iloilo.
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