Custom Carpet Public Space Design at ACCA Exhibition


GH Commercial was part of a unique collaboration to design a public space for a major exhibition project organized by the Australian Center of Contemporary Art (ACCA) in Melbourne.

When ACCA engaged the three young founders of Caliper Journal – an independent, youth-led architecture journal – to create a public space, they turned to GH Commercial to help them design it from the ground up. The designers – Lauren Crockett, Nicola Cortese and Stephanie Pahnis – were asked to design the reading space at ACCA “Who’s Afraid of Public Space?” exposure.

With a public culture in perpetual flux and collective social rituals transforming our ways of inhabiting space, the project sought to break the idea of ​​the static monument. The designers wanted to create a piece that would be reconfigured, added to, and archived by the agency collected from the public.

Pushing the boundaries of public design

Although the designers initially asked GH Commercial to produce custom rugs for the show, they learned there was so much more they could do.

With the ability to create a completely custom carpet design using local Designer Jet technology, GH Commercial was able to create a 1.96 meter wide sheet carpet, covering the entire floor area and becoming a basic element for the exhibition.

Working in conjunction with GH Commercial’s local in-house design team, the designers quickly landed on their custom design, approved hand trials and saw their vision come to life on Geelong-based Designer Jet technology.

Designer Jet technology – for all designs

Most projects introduce carpeting into their design after the fact, but in the ACCA project it was really central to the design process. The designers noted that it was the detailed texture and richness of color achieved that really brought the reading space to life.

Instructional design references in the flooring guided space users through the room giving them their own tools to make decisions, rather than telling them what to think. At the same time, the decentralized nature of the space and the softness of the moving materials ensured that it reflected the audience using it at any given time, rather than being a singular, centralized object.

Realizing the possibilities of public space

Nothing in life is set in stone and public spaces are no exception. From sports stadiums to convention centers, airports to libraries, designers and architects in this space demand flexible flooring solutions.

World-class Designer Jet printing technology offers a carpet solution you never thought possible. It works by taking any pattern, design or image and using precision engineering to inject the dye into the carpet, delivering a flexible, creative and performance-driven flooring creation.

Manufactured in Australia and available in a multitude of formats including carpet rolls, tiles and 1.96 meter wide planks, GH Commercial can produce small minimum order quantities in as little as 3 weeks.

So create a unique statement in any space and realize endless design possibilities, with fast, flexible and economical custom flooring.

Image credit: Installation views, Who’s Afraid of the Public Space? – Australian Center for Contemporary Art, Melbourne 2021. Photography Andrew Curtis. Commissioned by the Australian Center for Contemporary Art, Melbourne.

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