With its R&D headquarters in MilanoAEHRA is a global company, harnessing the best of the automotive industry: world-class engineering, Italian design and American customer service, combined with the benefits of next-generation EV powertrain and ADAS technology.
A new era of ultra-premium EV mobility
Co-founder of the company, Chairman and CEO, Hazim Nada launched AEHRA with a vision to redefine ultra-premium sustainable mobility by harnessing the very latest in engineering, battery and manufacturing technologies in a way that has yet to be achieved by any automaker.
AEHRA’s vision is to synthesize the elegance of Italian design, global engineering and American customer service with the future of unibody EV manufacturing. AEHRA is intensely focused on creating a consistently extraordinary riding experience. For business or pleasure, AEHRA is a valuable necessity for everyday life that is as beautiful as it is functional. AEHRA’s mission is to provide customers with an unrivaled, beautiful, eco-friendly and functional driving experience.
Born in the United States and raised in ItalyNada holds a master’s degree in theoretical physics from University of Cambridge and a PhD in Applied Mathematics from Imperial College London. He then flourished in the banking sector, before creating a multinational commodity trading company. Drawing on his knowledge of advanced aerodynamics, in 2015 he founded Aero Gravity, Europe largest vertical wind tunnel, with the co-founder and general manager of AEHRA, Sandro Andreotti.
Nada observed that no automaker is taking full advantage of the emerging EV architecture to deliver a true step-change in aerodynamics, design, cabin space, comfort and travel experience. human of vehicles. Instead, global OEMs and start-ups have remained enthralled with legacy thinking, designing electric vehicles that resemble internal combustion engine (ICE) vehicles, manufacturing and marketing them in equally archaic ways.
Hazim Nadaco-founder, president and CEO of AEHRA, said:
“We created AEHRA with an undiluted vision to address some of the fundamental shortcomings of today’s global automotive industry. First, to create truly desirable electric cars that are conceptualized as electric from the start, without the overhang of mindsets inherited from combustion, and basing them on Italian design that finally maximizes the benefits that EV design offers, both inside and out.
“AEHRA’s Vehicle Architecture takes a step forward in addressing the direct shortcomings of electric vehicle design that retain the shapes of internal combustion engine traditions. And second, to redefine the automotive experience.
“We’re not just talking about letting customers buy a car directly online with just a few clicks, we’re going to completely rewrite the way buyers navigate the entire search and purchase journey, as well as enjoy ‘ultimate, long after they’ve taken delivery.’
Unparalleled space and comfort with transformative technology
AHERA’s initial SUV will effortlessly accommodate four full-size National Basketball Association (NBA) players while still leaving room for a six-foot adult in the middle of the back row of seats. A generously sized trunk will provide ample space for luggage.
While every AEHRA model will be equipped with the latest ADAS (Advanced Driver Assistance Systems), for future expansion to fully autonomous driving capability, the driver is placed at the very heart of the vehicle. An exceptionally strong and ultra-light carbon fiber monocoque chassis will significantly reduce vehicle weight, increase range and deliver exceptional agility and driving pleasure.
Beyond performance, beyond reach
Featuring state-of-the-art battery platform technology, the AEHRA SUV and sedan will target a range of at least 800 km (497 miles) and impressive performance.
“When AEHRA comes to market, many of the challenges that plague EV manufacturers today will no longer be an issue. Range anxiety will no longer be a concern for customers. So the differentiating factors will be the remaining elements of the customer experience, so innovation will no longer need to address range and power, but vehicle dynamics, vehicle shapes and all the experiences around the use and ownership of the vehicle,” Nada said.
Seamless customer experience
The AEHRA team’s belief that the potential offered by cutting-edge EV architecture is yet to be fully exploited aligns with their research into the retail model that most manufacturers adhere to to deliver a journey frictionless ultra premium customer.
“Over the next two years, electric vehicles scheduled for production will develop higher performance levels in terms of power and range, exceeding the needs and expectations of nearly all potential end users. So the question remains. “Once performance and range have been commoditized beyond needs and expectations, what does the customer experience around electric vehicles demand in terms of innovation? We believe the answer lies in the innovation of the factors that the customer feels and experiences directly: the shapes of the vehicles and the interior spaces of the passenger compartment which result from them.The approach adopted by the AEHRA in solving this problem comes first from our principles, the the result being vehicles of exceptional beauty and functionality that will surpass any current form in circulation,” explained Nada.
Lightweight construction for maximum return on investment
With respect to manufacturing and assembly, AEHRA will reflect its strategic approach of selecting the best and most innovative sustainable technologies and materials available worldwide. Rather than creating its own production facilities at considerable financial expense, the company has chosen to remain “asset-light” and work with leading industrial partners.
Roadmap to success
With substantial private funding in place, AEHRA has established a clear roadmap to achieve the strategic objectives of its unique and transformative business model.
AEHRA will reveal the final design and names of its SUV and sedan later this year, with production due to begin in 2025, before first deliveries to customers later that year.
AHERA Co-founder, Chairman and CEO, Hazim Nada and Co-Founder and Chief Operating Officer, Sandro Andreotti will be supported by a large team of distinguished automotive experts with global OEM experience. Filippo Periniwho has held numerous senior design positions at companies such as Audi, Lamborghini and Italdesign, will serve as chief designer.
For more information on AEHRA and to express your interest in one of their upcoming models, see www.aehra.com.
AEHRA was created to bring about a radical change in the design, customer and owner experience of ultra premium electric vehicles (EVs). Based at MilanoAEHRA is a privately-funded global company disrupting the existing automotive ecosystem by distilling the values of Italian design, world-class engineering and American customer service to leverage the benefits of packaging and technology. of the next generation EV powertrain.
AEHRA is a registered trademark of AEHRA, Inc.